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One Story, Four Lenses: How Media Framing Shapes Our View of America, AI, and Global Power

One Story, Four Lenses: How Media Framing Shapes Our View of America, AI, and Global Power By William B. Ready It started with a morning email. L ike many of you, I scan headlines before I finish my first cup of coffee. One of my go-to sources is the Wall Street Journal’s “Top Stories” briefing — a quick-hit summary of what’s supposedly most important in the world. From the lead article today, One line stood out: “China is quickly eroding America’s lead in the global AI race.” That sentence and a few words into the summary, made me pause.  Maybe it was the framing — the use of the word eroding , the immediate implication of loss or "losing." Maybe it was the subtle tension behind the idea that America’s dominance in AI, something we often take for granted, might be slipping away. The tone was clear: America is losing ground, China is gaining it, and we should be worried . But the more I looked at it, the more I began to wonder—not just what the summary said, but how it ...
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Why do People Write 2 Column Reports anymore

I don't get it. I just opened a newsletter I was interested in reading this morning. It was in PDF form, and formated in two-columns. The articles flowed from Top to Bottom in Column1 and then to the Top of Column Two. This is a poor format for the age of reading on PC's, Phones, iPads, Tablets, etc. ALL people hate to scroll ! Why force readers to go down, up, down, next page down, up, down through every page? With a single article its best to either scroll down to reach the rest of the article (continue to scroll down) or one touch/button to the next page... without columns. Newspapers use multi-columns and "go-tos" since they want you to view and see all their advertisements as you travel on or between pages. The new formats and flows on devices and PCs allow for continuous scrolling or in very cools ways let you "swipe" sideways to the next page. This is smart layout for digital media and content. Popular Science Magazine produced a great video w...
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The Identity Crisis and E-Mail Authentication: Finding Your Identity

It is still unclear about which standards regarding authentication will be chosen. David Daniels of Jupiter provides a good snapshot in time of what forces are driving this process and what are some likely outcomes. The Identity Crisis and E-Mail Authentication: Finding Your Identity
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CAN-SPAM Compliance Higher - But Still Low

As a B2B marketer or sales leader, are you ensuring that your mail is getting through? Based on this short informative article and research, more than 61% of North American companies interviewed were using Commercial Filtering Applications and Appliances . That affects important documents like contract renewals, security updates, newsletters, user group correspondence, and more. How much of your mail is actually getting through? Corporations are trying to reduce the SPAM coming in and individuals are trying to reduce the SPAM they have to read to get to their "important" email. Your correspondence may be filtered out with all the junk and not getting there. Here are some ideas on how to improve deliverability: 1. Ask your customers to "Whitelist" your domain and email address. Ask them in your emails, newsletters, or any other correspondence. 2. Ensure that you have a mail system that is working on technolog implementation such as sender authenticati...
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TAKE NOTICE: California Online Privacy Protection Act of 2003

If you have or will have any California Consumers for your business... take heed. See the specific instructions regarding type size and location of privacy links that this law "Requires". I am surprised to see that California isnt trying to impose specific Color Standards on the Privacy banners as well..... Nevertheless, this is critical to avoiding liability. California Online Privacy Protection Act of 2003
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Winning Subject Lines - Great Article

Karen and Joanna do it again. Very good article on compelling subject lines for B2B marketing. As you know, a good subject line can swing the open rate of an email piece by 40%. This article provides some good tips on successful subject lines and ones to avoid. Winning Subject Lines
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Who Owns the Website... Does Anyone Know

It is startling how difficult it is for marketing and sales executives to get web changes accomplished. We have seen broad swings in the time it takes to prep a website for WarpDrive by different IT organizations. In one case it took two calendar days and 45 minutes of labor time to prepare a website with approximately 1,000 pages. The same task by another large company, took Two Months . The most important issue here is that 50% of the attached Jupiter Research study participants plan on spending significant budget towards top line initiatives like WarpDrive. Hooooray. Who�s the Boss? - Metrics - CMO Magazine
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