CAN-SPAM Compliance Higher - But Still Low

As a B2B marketer or sales leader, are you ensuring that your mail is getting through?

Based on this short informative article and research, more than 61% of North American companies interviewed were using Commercial Filtering Applications and Appliances.

That affects important documents like contract renewals, security updates, newsletters, user group correspondence, and more. How much of your mail is actually getting through? Corporations are trying to reduce the SPAM coming in and individuals are trying to reduce the SPAM they have to read to get to their "important" email.

Your correspondence may be filtered out with all the junk and not getting there. Here are some ideas on how to improve deliverability:

1. Ask your customers to "Whitelist" your domain and email address. Ask them in your emails, newsletters, or any other correspondence.
2. Ensure that you have a mail system that is working on technolog implementation such as sender authentication and other efforts.
3. Ensure that your email solution provider has resources that work closely with the large ISPs, Carriers and Filter/Appliance providers to ensure that misunderstandings are dealt with quickly.
4. Don't SPAM. Follow the tenants of the CAN-SPAM act.

Check out this article to learn how businesses are filtering your messages today.

CAN-SPAM Compliance Higher - But Still Low

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