William B. Ready - Interactive Marketing and Sales

If you have or will have any California Consumers for your business... take heed. See the specific instructions regarding type size and location of privacy links that this law "Requires". I am surprised to see that California isnt trying to impose specific Color Standards on the Privacy banners as well..... Nevertheless, this is critical to avoiding liability. California Online Privacy Protection Act of 2003

Karen and Joanna do it again. Very good article on compelling subject lines for B2B marketing. As you know, a good subject line can swing the open rate of an email piece by 40%. This article provides some good tips on successful subject lines and ones to avoid. Winning Subject Lines

It is startling how difficult it is for marketing and sales executives to get web changes accomplished. We have seen broad swings in the time it takes to prep a website for WarpDrive by different IT organizations. In one case it took two calendar days and 45 minutes of labor time to prepare a website with approximately 1,000 pages. The same task by another large company, took Two Months . The most important issue here is that 50% of the attached Jupiter Research study participants plan on spending significant budget towards top line initiatives like WarpDrive. Hooooray. Who�s the Boss? - Metrics - CMO Magazine

Suprisingly, target marketing is being practiced, without regard to relative performance and results. Our observations for the hundreds of email marketing campaigns our customers perform monthly, is that they are focused on messages to specific sub-segments of their customer bases, with unique content and offers. See what a few experts say about Target marketing and segmentation and its value. MediaDailyNews 07-06-04

Here is a current view of the great progress being made to Stop or at least hinder SPAM. It speaks to authentication again and registration with safelist vendors. Read this carefully. While many of the players are consumer oriented, the momentum will most certainly assist B2B companies as well. Yahoo! Media Relations - Press Release