Are you segmenting and targetting your customers?

Suprisingly, target marketing is being practiced, without regard to relative performance and results. Our observations for the hundreds of email marketing campaigns our customers perform monthly, is that they are focused on messages to specific sub-segments of their customer bases, with unique content and offers.

See what a few experts say about Target marketing and segmentation and its value.

MediaDailyNews 07-06-04

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