Spammed if you do, Spammed if you Don't...

The FTC announced that a "do not SPAM" registry would not curtail SPAM. Taking a lesson from the do not email process, they believe that SPAM would increase, like Email increases, even in a Do Not Email environment.

The fallout and probably greater result of these strong statements and direction from the FTC, is that they believe that email authentication is needed to make any programs successful. Keep an eye out for advancements in authentication, including the "email-id" standards from Microsoft and initiatives by the big ISPs such as AOL, MSN, Yahoo, etc.

We believe that the Big ISPs could create a standard that may even work for business customers. Authentication is a big part of any of these efforts.

See the article. Let me know your thoughts.

William

FTC DMNews.com Article June 16,2004

Popular posts from this blog

One Story, Four Lenses: How Media Framing Shapes Our View of America, AI, and Global Power

One Story, Four Lenses: How Media Framing Shapes Our View of America, AI, and Global Power By William B. Ready It started with a morning email. L ike many of you, I scan headlines before I finish my first cup of coffee. One of my go-to sources is the Wall Street Journal’s “Top Stories” briefing — a quick-hit summary of what’s supposedly most important in the world. From the lead article today, One line stood out: “China is quickly eroding America’s lead in the global AI race.” That sentence and a few words into the summary, made me pause.  Maybe it was the framing — the use of the word eroding , the immediate implication of loss or "losing." Maybe it was the subtle tension behind the idea that America’s dominance in AI, something we often take for granted, might be slipping away. The tone was clear: America is losing ground, China is gaining it, and we should be worried . But the more I looked at it, the more I began to wonder—not just what the summary said, but how it ...
Read more

Survey: E-mail Response Times Flagging

While business to business sales may not appear to be constrained by e-commerce, consumer issues, many catalog companies we deal with have this same problem. See this story about respones times to customer inquiries. We believe you should be in the under 15 minute catageroy like RedEnvelope. Survey: E-mail Response Times Flagging
Read more