CAN-SPAM Compliance Higher - But Still Low
As a B2B marketer or sales leader, are you ensuring that your mail is getting through?
Based on this short informative article and research, more than 61% of North American companies interviewed were using Commercial Filtering Applications and Appliances .
That affects important documents like contract renewals, security updates, newsletters, user group correspondence, and more. How much of your mail is actually getting through? Corporations are trying to reduce the SPAM coming in and individuals are trying to reduce the SPAM they have to read to get to their "important" email.
Your correspondence may be filtered out with all the junk and not getting there. Here are some ideas on how to improve deliverability:
1. Ask your customers to "Whitelist" your domain and email address. Ask them in your emails, newsletters, or any other correspondence.
2. Ensure that you have a mail system that is working on technolog implementation such as sender authenticati...