E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report
Another strong indication about the value of email marketing in customer acquisition.E-mail Marketing Spending to Jump to $6.1 Billion by 2008: Report
ANTI-SPAM TECHNICAL ALLIANCE PUBLISHES INDUSTRY RECOMMENDATIONS TO HELP STOP SPAM
Here is a current view of the great progress being made to Stop or at least hinder SPAM. It speaks to authentication again and registration with safelist vendors.
Read this carefully. While many of the players are consumer oriented, the momentum will most certainly assist B2B companies as well.
Yahoo! Media Relations - Press Release