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William B. Ready - Interactive Marketing and Sales

Achieving significant results and acceleration in Lead and Demand Generation. WarpDrive is the first real-time on-demand demand lead generation and management solution... it changed my life. Imagine inside salespeople knowing who is reacting to marketing efforts and reaching out to have 20-40 live connects a day? WarpDrive is produced by Acrelic Interactive (www.acrelic.com).

Canning Spam

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February 05, 2004

Great rounded perspectives on CAN-SPAM from Ziff-Davis Canning Spam

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ANTI-SPAM TECHNICAL ALLIANCE PUBLISHES INDUSTRY RECOMMENDATIONS TO HELP STOP SPAM

July 01, 2004

Here is a current view of the great progress being made to Stop or at least hinder SPAM. It speaks to authentication again and registration with safelist vendors. Read this carefully. While many of the players are consumer oriented, the momentum will most certainly assist B2B companies as well. Yahoo! Media Relations - Press Release

Why do People Write 2 Column Reports anymore

September 29, 2010

I don't get it. I just opened a newsletter I was interested in reading this morning. It was in PDF form, and formated in two-columns. The articles flowed from Top to Bottom in Column1 and then to the Top of Column Two. This is a poor format for the age of reading on PC's, Phones, iPads, Tablets, etc. ALL people hate to scroll ! Why force readers to go down, up, down, next page down, up, down through every page? With a single article its best to either scroll down to reach the rest of the article (continue to scroll down) or one touch/button to the next page... without columns. Newspapers use multi-columns and "go-tos" since they want you to view and see all their advertisements as you travel on or between pages. The new formats and flows on devices and PCs allow for continuous scrolling or in very cools ways let you "swipe" sideways to the next page. This is smart layout for digital media and content. Popular Science Magazine produced a great video w...

Survey: E-mail Response Times Flagging

February 04, 2004

While business to business sales may not appear to be constrained by e-commerce, consumer issues, many catalog companies we deal with have this same problem. See this story about respones times to customer inquiries. We believe you should be in the under 15 minute catageroy like RedEnvelope. Survey: E-mail Response Times Flagging

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Popular posts from this blog

ANTI-SPAM TECHNICAL ALLIANCE PUBLISHES INDUSTRY RECOMMENDATIONS TO HELP STOP SPAM

Why do People Write 2 Column Reports anymore

Survey: E-mail Response Times Flagging