William B. Ready - Interactive Marketing and Sales

Good article on effective online marketing. Some great pointers to watch for as SPAM filters continue to block legitimate emails. More don'ts than do's, but worthwhile reading to ensure great delivery statistics for email marketing. I.Merchant: Watch Your Language

A very Effective and thorough article on complying with CAN-SPAM laws. Neil, Thank you. Is Your Company CAN-SPAM Compliant?

Great rounded perspectives on CAN-SPAM from Ziff-Davis Canning Spam

While business to business sales may not appear to be constrained by e-commerce, consumer issues, many catalog companies we deal with have this same problem. See this story about respones times to customer inquiries. We believe you should be in the under 15 minute catageroy like RedEnvelope. Survey: E-mail Response Times Flagging