William B. Ready - Interactive Marketing and Sales

This confirms my concerns about CAN Spam impact. If a prospect or customers has unsubscribed from ANY of your emailings, then a single Email from anyone such as a sales person, could be cause for a lawsuit! MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR What to do? 1. Ensure that all emails have your physical email address. 2. Establish email lists and manage personal and enterprise campaigns. 3. Get a commercial eMail marketing system to manage the dialogue with your customers and GET permission from your prospects and customers confirmed with Double Opt-in methods. 4. Not a big deal, but these steps will give you peace of mind and freedom from our litigious society. Regards, William.

Check out this interesting analysis. CDT CanSpam Analysis The CAN-Spam Law can effect any salesperson trying to cold call a prospect in even B2B sales. CDT in this review is carefully outlining their perspective on the impact and rules that individuals and companies must follow to comply. Unfortunately, CAN-Spam is not affecting the Spammers that you and I would love to rid the world of, selling Viagra, P#$is stuff, or Breast stuff. I still get more everyday. AND these spammers are coming in from Asia and Eastern Europe and not readily trackable. (I constantly try Neo-Trace to identify the ISP and WHOIS of the senders). It just blows my mind that legitimate marketers, with products of value can get sued for a single email. Beware. Times are shifting and compliance is critical. Coordinate your email efforts and track your communications with your customer and prospect lists. Using systems like WarpDrive from Acrelic Interactive will be necessary and mandated